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The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
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Attracting entries from across four continents, these awards provide a global arena, where agencies compete directly with each other, regardless of size.
The agency will share stories about the region’s native wildlife, wine and outback experiences.
The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.