Technology
'Fuzzy Feelings' is Apple's delicate touch to festive advertising
Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad.
Why Lush is encouraging users to rebel against Big Tech this Black Friday
To raise money to challenge the power and abuses of Big Tech, cosmetics giant Lush is joining forces with the decentralised movement People vs Big Tech this Black Friday.
TikTok trumps Google as a search engine, research finds
Social media platform TikTok has begun to surpass Google with its user search function, according to analysis from search-first creative agency Rise at Seven.
Is it possible to prioritise AI safety as much as innovation in a for-profit industry?
Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.
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Can generative AI allow younger creatives to be less risk averse?
How do we encourage young creatives to embrace bolder and more experimental storytelling? Generative AI might just be the answer to pushing them beyond their comfort zones, opines Campaign's Shawn Lim.
Accor taps Accenture Song to transform its global content production
Accor has expanded its partnership with Accenture Song globally after more than four years of working together.
Check out the smartwatch band that hears heartbreats regardless of skin tones
FCB Health NY’s EQL Band prototype was shortlisted at Cannes in the innovation category and recently received four awards at the London International Awards.
Brandtech Group integrates Acorn-i to form Jellyfish Commerce
Acorn-i will also continue to operate under its existing brand ID.
40 Under 40 2023: Zane Furtado, Acquire
From vision to execution, Zane Furtado's leadership is propelling Acquire to new heights and sustainable practices.
40 Under 40 2023: Tommy Tan, Publicis Media
Tan’s career has been grounded in fundamentals but always open to innovation, contributing to business growth and transformation for his whole team.
40 Under 40 2023: Melissa Chen, UberEats
Melissa Chen has consistently delivered outstanding results with her strategic consumer-first passion, making Taiwan one of Uber’s most prominent markets.
Moves and win roundup: Week of November 20, 2023
All the latest moves and wins from IPG Mediabrands, Trip.com, Seek, Sling & Stone, Social Aviator and more.
'This could be a genuine game changer': What the Meta and Amazon collaboration means for marketers
With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.
40 Under 40 2023: Chris Egan Roxas, XS Multimedia
A fireball of energy and creativity, Roxas is a true catalyst for change in the world of advertising.
40 Under 40 2023: Chirag Chandiramani, Starcom
Marked by a blend of innovative strategies and empathetic leadership, Chandiramani is a frontrunner in India’s digital marketing landscape.
40 Under 40 2023: Brian Tang, Tango Digital
Tang created the very first social listening and brand safety platform in the region, growing a new PRTech firm from Hong Kong to Singapore during the Covid pandemic.
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Alibaba and Tencent's earnings boosted by growth in generative AI advertising innovations
Chinese tech giants Alibaba and Tencent both report strong growth across the ad sectors, after integrating generative AI in their solutions for advertisers.
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71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study
TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.
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Senior GroupM agency leaders in APAC depart
Senior leaders from GroupM agencies like Mindshare and Wavemaker have recently departed, Campaign understands.
AI and economic woes stir up uncertainty for more than half of senior marketers
Two-fifths of marketers foresee jobs taken over by AI.
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