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'This could be a genuine game changer': What the ...
With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.
Meta partners with Amazon to let shoppers buy ...
Upon linking their Meta accounts with Amazon, users will be able to shop selected ads directly from the platforms and check-out using their Amazon accounts without having to change apps.
Is Musk's Grok AI paving the way for an ad-free X?
With all X Premium+ subscribers to soon have access to xAI’s large-language-model (LLM), Grok, has Elon Musk finally found a resource to drive more paid subscribers to the social media platform formerly known as Twitter?
YouTube is the most popular free video service ...
The Google-owned video-sharing platform has been crowned the most popular free video service from Baby Boomers to Gen Z.
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Industry reacts to Google’s rumoured search ...
Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?
Infillion purchases MediaMath following $22 million ...
The adtech firm is set to become MediaMath’s new owner for a fraction of the $1 billion price tag once placed on the recently-bankrupt company.
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