The Work: The latest from the world of commercial creativity
'Fuzzy Feelings' is Apple's delicate touch to festive advertising
Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad.
Dove partners with virtual influencer to promote body positivity
Lennnie is a ghost-shaped blob with a message for young people.
Check out the smartwatch band that hears heartbreats regardless of skin tones
FCB Health NY’s EQL Band prototype was shortlisted at Cannes in the innovation category and recently received four awards at the London International Awards.
Singapore Army's recruitment campaign marches to a new beat
Stepping away from tradition and authority showcased in military ads, Tribal Worldwide's bold and inclusive spin will resonate with a diverse audience.
Empowerment through awareness: Lessons from two campaigns
How do you like your fill of 'purpose'? Served graphic or packed with entertainment? Either way, Ad Nut has you covered.
Edelman-backed ad amplifies need for transgender healthcare access
The testimonials included in the ad emphasize how confusing, isolating and challenging coming out as transgender can be, especially for a teenager or young child.
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Rexona partners with K-pop group G(I-dle) for a not so fresh deodorant campaign
Ad nut is convinced now is the time to burst the K-pop endorsement bubble.
Peta tells people to ‘kill the tradition’ this Christmas in dark animated film
The campaign was created by House 337.
McDonald’s brings back ‘Raise your arches’ for 2023 Christmas spot
The ad was created by Leo Burnett UK.
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Shedding light on India's triumph in lunar darkness this Diwali
INSPIRATION STATION: Design Bridge and Partners celebrates Diwali by crafting a commemorative poster recognising the historic Chandrayaan-3 south pole moon landing.
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Creative Minds: Stacey Karayannis on turning a love for creativity into a full-time career
The Australian creative never really set out to work in advertising, but thanks to the guidance of incredible teachers and colleagues, she translated her love for creativity into a successful career.
Uber promotes a 'multi-car' delusion in Australia
Because Earth needs more carbon emissions, right?
Diwali 2023: Campaigns that dazzle
A handpicked list of the region's Diwali campaigns to add a touch of sparkle and joy at this time of the year.
KFC teaser hints at switch to Kentucky Fried Turkey for Christmas
KFC says that every year, around this time, requests come in for turkey to be included on its menu.
Luminous and Grey India spread Diwali joy, one watt at a time
There's something about festive advertising that takes Ad Nut from its usual cynical, steely self to a teary-eyed, sentimental sap in a matter of minutes.
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Friends share joy in Amazon’s Beatles-soundtracked Christmas ad
Gentle in-house spot set to ‘In My Life’ to run in the UK, US and Europe.
From likes to loyalty, AI will redefine social media: Trends for success in 2024
TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies.
M&S removes Christmas social post after image likened to Palestine flag
The image was an outtake from retailer's Clothing and Home Christmas ad by Mother London.
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Disney’s diverse holiday campaign centres on new film ‘Wish’
Ad directed by Grammy winner Meji Alabi.
RGA taps into AI-generated art to shine a light on mental health disorders in Singapore
The exhibition entitled "Prompting Feelings" features the work of eight unique artists, each portraying their own struggles with mental health from schizophrenia to anxiety disorder, bipolar disorder and more.