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'Fuzzy Feelings' is Apple's delicate touch to ...
Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad.
Singapore Army's recruitment campaign marches to a ...
Stepping away from tradition and authority showcased in military ads, Tribal Worldwide's bold and inclusive spin will resonate with a diverse audience.
The Hermès game: Carefully-guarded craftsmanship or ...
SOUNDING BOARD: With a market valuation of over US$218 billion in 2023, Hermès has managed to rise above the tidal wave of uncertainty sweeping across luxury brands. So, what's their secret to success? Industry experts weigh in.
Unilever's Samir Singh on joy, purpose and approach ...
Available in over 100 countries, Lux has had a remarkable turnaround in revenue and revived its brand power. Celebrating the centenary on a high, global CMO of personal care, Samir Singh spills the recipe for success and breathing new life into time-honoured brands.
The CMO's MO: Loretta Lee on putting the fizz back ...
Innovation, growth and the premiumisation of beer—these are just some of the hot topics on Asahi's marketing director for Asia, Loretta Lee's mind.
SCMP's pop-up exhibit: A 120-year ode to Hong Kong
From quills to pixels, the South China Morning Post pays homage to heritage and chronicles Hong Kong's storied saga.
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