News
Campaign Agency of the Year Global Awards 2023: entries now open
Attracting entries from across four continents, these awards provide a global arena, where agencies compete directly with each other, regardless of size.
Does comms need a 'Men in PR' group? Industry debates
The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
ASA bans Toyota ad for encouraging environmentally damaging driving
Ad was created by The & Partnership, whose London offices were targeted by environmental demonstrators yesterday.
Landor & Fitch rebrands, to be known as Landor
The brand's new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business which was founded on a ferry boat in San Francisco harbour.
'Wide-eyed innocence and blind terror': Why haven't advertising professionals unionised?
As issues like the gig economy, AI, and the cost of living crisis see other creative industries joining forces to fight for better protections and working conditions, Campaign explores why advertising professionals have traditionally been slow to unionise.
Why Lush is encouraging users to rebel against Big Tech this Black Friday
To raise money to challenge the power and abuses of Big Tech, cosmetics giant Lush is joining forces with the decentralised movement People vs Big Tech this Black Friday.
TikTok trumps Google as a search engine, research finds
Social media platform TikTok has begun to surpass Google with its user search function, according to analysis from search-first creative agency Rise at Seven.
Is it possible to prioritise AI safety as much as innovation in a for-profit industry?
Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.
Wavemaker poaches iProspect group MD to head up global performance
Chris Worsley joins WPP agency in new year.
Global agency groups Q3 2023 report card: Performance ‘not up to standard’ for some
Organic growth slows for some of the 'big six' holding companies.
Today the GQ universe is more inclusive and less gender-specific: Che Kurrien
In the run-up to the 15th edition of the ‘Men of the Year’ event, Che Kurrien reflects on the changing face of masculinity in Indian society, the need to widen the lens of progressivism and inclusivity in the men’s magazine space, and more...
40 Under 40 2023: Aaron Zhang, Carat
Aaron Zhang, renowned for his transformative leadership at Carat China, epitomises innovation in integrated client service.
Phibious and Innocean partner to boost business development in Vietnam
The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.
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Can generative AI allow younger creatives to be less risk averse?
How do we encourage young creatives to embrace bolder and more experimental storytelling? Generative AI might just be the answer to pushing them beyond their comfort zones, opines Campaign's Shawn Lim.
Accor taps Accenture Song to transform its global content production
Accor has expanded its partnership with Accenture Song globally after more than four years of working together.
Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period
The average global percentage of waste is 61%.
Check out the smartwatch band that hears heartbreats regardless of skin tones
FCB Health NY’s EQL Band prototype was shortlisted at Cannes in the innovation category and recently received four awards at the London International Awards.
Brandtech Group integrates Acorn-i to form Jellyfish Commerce
Acorn-i will also continue to operate under its existing brand ID.
Dow Jones appoints Mother and Mediahub to global creative and media accounts
TBWA's EG+ have also been appointed to global production duties.
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