Campaign India Team

19 hours ago

Landor & Fitch rebrands, to be known as Landor

The brand's new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business which was founded on a ferry boat in San Francisco harbour.

3 days ago

Use of AI for creating deepfakes a concern, media ...

The Prime Minister cited his own doctored 'Garba' dance video to highlight the issue of deepfakes in the country.

Nov 12, 2023

Campaign India Marcomverse: If we publish everything...

Manasi Narasimhan, marketing and communications professional and former head of IMC, Mastercard South Asia, is hosting a fortnightly podcast for Campaign India.

Nov 10, 2023

Campaign Crash Course: Festive advertising

In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising.

Nov 10, 2023

The dark side of AI: When 'seeing' is not 'believing'

SOUNDING BOARD: Experts weigh in on the risks associated with the rise of AI tech such as deepfake after the deepfake viral video of actor Rashmika Mandanna and centre's response to it

Nov 8, 2023

34% of India now using OTT: Ormax report

The report adds that OTT will grow by 13.5% in 2023