The Knowledge
Global agency groups Q3 2023 report card: Performance ‘not up to standard’ for some
Organic growth slows for some of the 'big six' holding companies.
Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers
Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.
APAC new-biz spotlight: Carlsberg and GM among key moves in subdued landscape
Activity was down in both creative and media in July-August.
Campaign CMO Outlook 2023: AI supercharges adland
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
2023 APAC agency rankings: Carat surges on China wins
Carat and Starcom make the biggest gains on the media table, while on the creative side Ogilvy cuts into Publicis Groupe's big lead and FCB takes a big leap forward.
Global indie agency rankings: W&K and PMG top tables
India's Wondrlab and LS Digital among top APAC performers.
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Campaign CMO Outlook 2023: In-housing permeates brands
In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.
Is the rise of the influencer over or just beginning? Campaign's Global Forecast for Q4 2023 explores
Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.
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Ad industry ‘bullish’ on Meta following AI, mixed reality showcase
Meta Connect agency attendees welcome the company’s gaming integrations and more open, responsible approach to AI development — though they remain cautious about brand safety amid AI training and disclosure debates.
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U.S. politicians projected to spend US$12 billion in ads for 2024 election cycle
EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business.
2023 APAC agency rankings: Pfizer looms large, but Wavemaker and Saatchi & Saatchi lead the pack
Publicis Collective and IPG Health both enter the rankings for the first time in 2023 while BBDO and Spark Foundry also make gains.
Asia-Pacific new-biz spotlight: Media activity plunges in May-June
Fewer than 40 media accounts changed hands, although there were some major reviews.
Global indie agency rankings: Horizon Media takes top spot
Agency won Sam’s Club, among other accounts.
Global agency rankings: Two new entries following Pfizer result
Publicis Collective and IPG Health both entered rankings for first time in 2023.
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Putting the normal in hormonal: Adland implements more period policies
A rising number of period policies have been launched across the advertising industry within the past year, part of a push for more workplace equity and awareness about menstruation symptoms.
Chris Kay launches coaching collective AndOpen
AndOpen pairs leaders with coaches to help “supercharge” their performance.
TikTok’s head of global brand and creative departs
Katie Riccio Puris has overseen TikTok’s consumer brand for the past two years.
WPP’s Mark Read on tech slowdown: ‘They're trying to get their margins back’
The holding company lowered its growth forecast as a pull back in tech company spending ate into its US and global growth.
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