Carat and Starcom make the biggest gains on the media table, while on the creative side Ogilvy cuts into Publicis Groupe's big lead and FCB takes a big leap forward.
TEXTING WITH CAMPAIGN: In a new role promoting creative talent, Genie Gurnani explains why agencies should celebrate creatives at all levels, what it takes to build a diverse team, and how bringing your true self to work is just good business.
The work by Jung von Matt highlighting its ginseng berry product doubles as the second phase of a wider brand campaign, melding heritage and modern science for new consumers, says marketing director Sun Young Lee.
A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.