Evie Barrett
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Does comms need a 'Men in PR' group? Industry debates
The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.
Consumers prefer AI content from influencers, ...
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
TikTok trumps Google as a search engine, research finds
Social media platform TikTok has begun to surpass Google with its user search function, according to analysis from search-first creative agency Rise at Seven.
WPP's global strategy director for Danone joins Ogilvy
Ogilvy has re-hired a former planning director as its new chief strategy officer in Paris.
'Not just about slapping logos onto jerseys ...
Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.
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Clean Creatives targets Richard Edelman at Cannes
Clean Creatives members held placards pointing at agency boss Richard Edelman during the Cannes Lions Festival of Creativity yesterday as part of a campaign to stop PR agencies working with fossil fuel corporations.
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