Anupama Sajeet

1 day ago

Today the GQ universe is more inclusive and less ...

In the run-up to the 15th edition of the ‘Men of the Year’ event, Che Kurrien reflects on the changing face of masculinity in Indian society, the need to widen the lens of progressivism and inclusivity in the men’s magazine space, and more...

3 days ago

The CMO's MO: Maruti Suzuki's Shashank Srivastava ...

Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, headlines this edition by delving into being a completely 'customer-obsessed' CMO and giving a peek into his lesser-known fascination for the origins of the universe and human evolution.

Nov 9, 2023

E-commerce vs offline festive clash: Is the ...

We explore who will be the winner in the online vs brick-and-mortar marketing blitzkrieg this festive season while trying to understand the factors behind 'predatory pricing' and 'deep discounts'.

Nov 2, 2023

The CMO's MO: TTK Prestige's Anil Gurnani on ...

Anil Gurnani, chief sales and marketing officer, TTK Prestige, spills the beans on his wanderlust and constantly seeking fresh ideas to following a 'data-driven AI approach' for enhanced decision-making

Oct 18, 2023

We will be brave and fun in our upcoming campaigns: ...

Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more

Sep 22, 2023

The CMO's MO: Damyant Khanoria on 'risk-taking' and ...

Oppo India's chief marketing officer gets candid on speaking five languages, his three focus areas for Oppo, and following the brand's mantra of 'doing the right things and doing things right'.