Imogen Watson

Nov 5, 2023

M&S removes Christmas social post after image ...

The image was an outtake from retailer's Clothing and Home Christmas ad by Mother London.

Nov 1, 2023

Is it up to adland to save the planet?

Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?

Oct 29, 2023

Jordan invites local ballers to ‘greatest pickup ...

Uncommon Creative Studio captured the moment the basketball legend and NBA icons shared a game with local Parisian streetballers on a makeshift court in a disused bank.

Oct 29, 2023

New Unilever CEO downplays purpose and hikes adspend

Hein Schumacher says purpose is not relevant to every Unilever brand.

Oct 19, 2023

Masturbation and the big C: Girl vs Cancer ...

Bartle Bogle Hegarty created the campaign.

Oct 18, 2023

Oatly on daring ‘big dairy’ to show off its climate ...

Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.