Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?
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Attracting entries from across four continents, these awards provide a global arena, where agencies compete directly with each other, regardless of size.
The agency will share stories about the region’s native wildlife, wine and outback experiences.
The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
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