The agency will share stories about the region’s native wildlife, wine and outback experiences.
The firm has also created services that address evolving client needs.
Authentic representation is important for every company, experts said at PRWeek's PRDecoded Purpose+ conference in the US.
For two days in New York City, people can come clean in the brand’s Totally Honest confessional.
The company is also updating its team to keep pace with the speed of news, including bringing in former Twitter APAC comms lead Lauren Myers-Cavanagh to head its Asia comms.
Hust Rivera has worked in various comms roles for Disney since 2005.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins