Marketing
'Wide-eyed innocence and blind terror': Why haven't advertising professionals unionised?
As issues like the gig economy, AI, and the cost of living crisis see other creative industries joining forces to fight for better protections and working conditions, Campaign explores why advertising professionals have traditionally been slow to unionise.
Global agency groups Q3 2023 report card: Performance ‘not up to standard’ for some
Organic growth slows for some of the 'big six' holding companies.
40 Under 40 2023: Top-tier marketing talent breaking barriers and setting trends
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
40 Under 40 2023: Aaron Zhang, Carat
Aaron Zhang, renowned for his transformative leadership at Carat China, epitomises innovation in integrated client service.
Phibious and Innocean partner to boost business development in Vietnam
The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.
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Can generative AI allow younger creatives to be less risk averse?
How do we encourage young creatives to embrace bolder and more experimental storytelling? Generative AI might just be the answer to pushing them beyond their comfort zones, opines Campaign's Shawn Lim.
Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period
The average global percentage of waste is 61%.
Imposter syndrome was key to my success
Leo Burnett UK's CEO Carly Avener on why coaching, confidence and remembering to breathe can make a crucial difference to your career.
40 Under 40 2023: Siddhant Lahiri, Forsman & Bodenfors
Having spent two decades shaping Southeast Asia's advertising landscape, Siddhant Lahiri has earned himself recognition for being a progressive strategist.
40 Under 40 2023: Shu Wu, McCann Worldgroup
Shu Wu's transformative leadership led McCann Worldgroup China through unprecedented success, securing major clients and empowering diverse talents for the company
40 Under 40 2023: Ruchika Gupta, Beam Suntory
An ambassador of female leadership, Gupta is building a team of thought leaders at Beam Suntory and inspiring them to achieve their highest potential.
40 Under 40 2023: Rohit Nair, Grey Group
Stepping beyond borders, a trailblazer of culture-in-action and modern leadership, Nair’s efforts are helping reinvent Grey.
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40 Under 40 2023: Jose Anton (Pepe) Torres, Maya
Jose Anton Torres’s proclivity for cultivating groundbreaking creative partnerships sets a new precedent in delivering impactful work that transforms the mundane into something bold
40 Under 40 2023: Joey Gu, H.E.A
Gu’s demonstrated competencies in strategy, problem solving and converting plans into actionable campaigns and outcomes have made her an invaluable asset for clients.
40 Under 40 2023: Jeremy Yang, Veridooh
Jeremy Yang and Mo Moubayed founded adtech startup Veridooh in 2017 with a passion for creative and valuable solutions.
40 Under 40 2023: Jarrod Reginald, The Chariot Agency
From unconventional creative to industry trail-blazer, Jarrod Reginald isn’t just living his lifelong dream of starting an agency, he’s doing so with a lasting impact.
40 Under 40 2023: Harry Chen, BBDO Shanghai
Chen’s sharp technical strategy prowess, thought leadership and people skills have made him one of the key pillars of BBDO’s Asia network.
40 Under 40 2023: Hannah Duley, Design Bridge and Partners
Navigating adversity with resilience, Duley has strategically transformed challenges into opportunities for her biggest client, HSBC, and cultivated a healthy workplace culture.
40 Under 40 2023: Flavien Rousé, Foodpanda
After proving his mettle in the fashion industry, Rousé is busy wielding his magic wand on the creative landscape across the Asia-Pacific region.
40 Under 40 2023: Earl Guico, Elesi Studios
Under the stewardship of Guico, Elesi Studios has carved a niche for itself as a first-of-its-kind tech-led, digital-first production house in the Philippines.
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