UN SDGs
Coca-Cola, Danone, and Nestlé in greenwashing row
Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
WPP and IPG lead Asia's F-list with the most fossil fuel contracts
The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies.
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Why brands should stop working with PR agencies that consult for fossil fuel
Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
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Generative AI's hidden carbon cost: What marketers should know
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
Why oil and gas companies are tapping influencers to clean up their image
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
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