Carbon Footprint
ASA bans Toyota ad for encouraging environmentally damaging driving
Ad was created by The & Partnership, whose London offices were targeted by environmental demonstrators yesterday.
Coca-Cola, Danone, and Nestlé in greenwashing row
Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
Why Asia suffers the most from fossil fuel advertising
Following the reveal of Asia's F-list by Clean Creatives this week, Research director Nayantara Dutta opines why even if creatives and agencies have the best of intentions, they may still end up being complicit with polluters in Asia.
WPP and IPG lead Asia's F-list with the most fossil fuel contracts
The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies.
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Why brands should stop working with PR agencies that consult for fossil fuel
Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
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Generative AI's hidden carbon cost: What marketers should know
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
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Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants
The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...
Australia shamed in full-page New York Times ad over climate change inaction
Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.
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Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'
The annual report dropped yesterday, accompanied by an out-of-home campaign aimed at holding company employees.
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Agencies unite to take action on climate
Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.
Why oil and gas companies are tapping influencers to clean up their image
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
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GroupM ramps up decarbonisation efforts in new partnership with SeenThis
With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.
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How will generative AI impact programmatic media buying?
From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.
Tackling sustainability in the experiential sector
After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?
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