Partner Content
How omnichannel and identity are reshaping the marketer’s playbook
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
How generative AI is empowering marketers
Reshaping the future of the industry and boosting human potential.
From talk to action: Uncovering unconscious biases to prevent workplace classism
EssenceMediacom leaders across APAC shared how unconscious bias can be detrimental to the workplace, the very real impact it has on employees, and why the onus is on agencies to educate their clients on bias.
Connected creativity ignites business transformation
Leaders at Publicis Groupe, Heineken, and Suncorp share how embedding creative thinking at the heart of a business can empower its growth.
Fortune favours the bold
For almost three decades, Yahoo been evolving for the needs of the day. At the recent Yahoo Newfront event, the Yahoo Advertising team unveiled its bold, forward-focused strategy to help its partners, agencies, and brands drive growth.
From omnichannel to omni experience: Crafting next-gen consumer experiences
In our era of fluid consumer journeys and rapid tech development, it’s time for brands to go beyond omnichannel and think about creating omni experiences.
2024 game plan: Balancing budgets and careful forays into artificial intelligence
As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.
It’s time to raise the bar on media quality and performance
The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.
Supercharge your 2024 marketing strategies with TikTok’s upcoming products
At Southeast Asia’s ForYou Summit, TikTok revealed its flagship products for 2024 and gave an audience of marketers an insight into how its solutions will help brands and advertisers succeed in the age of content.
Pivoting for Value: Overhauling the media mix for a digital-first world
Changing economic conditions and media consumption habits are among the many factors prompting a shift in marketing approach. Meta’s latest whitepaper charts the path forward.
We Are Social Singapore unveils revamped innovation and future tech arm, .XYZ
At Campaign Game Changers, We Are Social Singapore debuts its revamped innovation arm, .XYZ, with a refreshed proposition.
The Singleton invites Chinese consumers to ‘Reunite with True Richness’ under the supermoon
In its mission to create authentic localised experiences and foster an emotional connection with Chinese consumers, the heritage whisky brand has rolled out a Mid-Autumn campaign inspired by Fujian culture and the spirit of reunion.
SEA’s YouTube Works Awards point to the multi-format, AI-powered future of marketing, says high-profile jury
A jury of marketing and advertising industry leaders give exclusive insights into how the first-ever Southeast Asia YouTube Works awards represent the future of creativity, effectiveness, collaboration, and the use of AI in marketing.
Applying a ‘reasonable adjustments’ approach to better support ADHD in the workplace
ADHD diagnoses — and understanding of the benefits neurodivergence poses to creative industries — are on the rise. Inspired by the personal experiences of ADHD colleagues and family members, EssenceMediacom Australia’s Kellie Dawson shares how companies can better support ADHD team members.
How can Douyin generate a new growth curve for the luxury industry?
For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.
How can AI maximise your Mega Sales Season?
As Mega Sales Season kicks off in APAC, we hear from experts at Meta about how AI can help supercharge the year-end festive sales season.
How can a content engine drive growth and efficiency for your brand?
With more content being produced and consumed than ever, how can a content engine help brands and agencies reach consumers across all touchpoints and drive business efficiency?
Amazon Ads Partner Awards reveal 2023 finalists
Entries were invited from all regions of the world
Navigating the future of marketing and communications: Allison’s rebranding journey
Embarking on a transformative rebranding journey, Allison (fka Allison+Partners) sharpens its focus on technological innovation, creativity, global impact and the relentless pursuit of new offerings that drive meaningful impact for clients.
Beyond the hype and the paranoia — what generative AI means for marketing
Publicis Groupe and Meta are leveraging AI to create more bespoke, creative, and effective marketing campaigns, finally living up to the promise of personalisation at scale.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins