Opinions
Does comms need a 'Men in PR' group? Industry debates
The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.
'Wide-eyed innocence and blind terror': Why haven't advertising professionals unionised?
As issues like the gig economy, AI, and the cost of living crisis see other creative industries joining forces to fight for better protections and working conditions, Campaign explores why advertising professionals have traditionally been slow to unionise.
Is it possible to prioritise AI safety as much as innovation in a for-profit industry?
Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.
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Can generative AI allow younger creatives to be less risk averse?
How do we encourage young creatives to embrace bolder and more experimental storytelling? Generative AI might just be the answer to pushing them beyond their comfort zones, opines Campaign's Shawn Lim.
Imposter syndrome was key to my success
Leo Burnett UK's CEO Carly Avener on why coaching, confidence and remembering to breathe can make a crucial difference to your career.
'This could be a genuine game changer': What the Meta and Amazon collaboration means for marketers
With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.
A marketer's take on TikTok's exit from Nepal
The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya.
Gen Z’s virtual world is very real
Virtual concerts, virtual variety shows and live-streaming of virtual performances: It's all about living in the digital reality for China's Gen Z, opines Echo He of WPP's Mindshare.
Can AI be the burnout cure we've been waiting for?
The prospects for long-term outcomes—like mitigation of burnout—aren’t straightforward. But if AI can help cope with the stress and fatigue of taking over boring, repetitive, and energy-draining tasks it's a big win, writes VCCP's managing partner.
Obsessed: Tapping into the power of superfandom in APAC
Three in five Gen Z identify as a superfan in some way. From tears to cheers, screaming Switfies to fan misbehaviour, emotions and entertainment are goldmines for brands. Canvas8’s Elly Lau reveals Asian trends and behavioural insights.
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Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper—Partha Sinha
Manasi Narasimhan, marketing and communications professional and former head of IMC, Mastercard South Asia, is hosting a fortnightly podcast for Campaign India.
Campaign Crash Course: Festive advertising
In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising.
A view from Dave Trott: Play the advantage
The brief is a set of rules and marketing’s job is to enforce the brief, says Dave Trott.
Hey, ad industry: What the heck is a metaverse?
The ultimate vision for the future or just a buzzword—either way, there needs to be a functional definition and clarity for marketing and branding. Hakuhodo's H+'s Joe Nguyen shares his insights.
Beyond hot flashes: Understanding the complexity of menopause at work
The average age for menopause in women is between 45 and 55, but perimenopause can start as early as late 30s. IPG Mediabrands' head of diversity shares how employers can create a more supportive environment for women closer to menopause.
DEIB needs a rebrand to incorporate neurodiversity
It’s almost 2024. It’s time to add accessibility to the equation.
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Neurodiversity is only a superpower if it's allowed to be
I’m pretty sure I was nearly fired as an account executive; as a senior account executive; then as an account manager. I was pretty hopeless at so many things those roles demanded.
The CMO's MO: TTK Prestige's Anil Gurnani on striving to go beyond 'mere functionality'
Anil Gurnani, chief sales and marketing officer, TTK Prestige, spills the beans on his wanderlust and constantly seeking fresh ideas to following a 'data-driven AI approach' for enhanced decision-making
Maotai halts its collaborations: A lesson in retaining a luxury brand identity
Whilst brand collaborations can be a rewarding practice for generating digital sensation, as Chinese liquor giant Maotai has found out, they don't come without precautions and the possibility of short-lived consumer enthusiasm.
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