Media
Campaign Agency of the Year Global Awards 2023: entries now open
Attracting entries from across four continents, these awards provide a global arena, where agencies compete directly with each other, regardless of size.
South Australian Tourism Commission names Praytell North America PR agency of record
The agency will share stories about the region’s native wildlife, wine and outback experiences.
Does comms need a 'Men in PR' group? Industry debates
The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
'Wide-eyed innocence and blind terror': Why haven't advertising professionals unionised?
As issues like the gig economy, AI, and the cost of living crisis see other creative industries joining forces to fight for better protections and working conditions, Campaign explores why advertising professionals have traditionally been slow to unionise.
Why Lush is encouraging users to rebel against Big Tech this Black Friday
To raise money to challenge the power and abuses of Big Tech, cosmetics giant Lush is joining forces with the decentralised movement People vs Big Tech this Black Friday.
TikTok trumps Google as a search engine, research finds
Social media platform TikTok has begun to surpass Google with its user search function, according to analysis from search-first creative agency Rise at Seven.
Dove partners with virtual influencer to promote body positivity
Lennnie is a ghost-shaped blob with a message for young people.
Is it possible to prioritise AI safety as much as innovation in a for-profit industry?
Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.
Wavemaker poaches iProspect group MD to head up global performance
Chris Worsley joins WPP agency in new year.
Global agency groups Q3 2023 report card: Performance ‘not up to standard’ for some
Organic growth slows for some of the 'big six' holding companies.
Today the GQ universe is more inclusive and less gender-specific: Che Kurrien
In the run-up to the 15th edition of the ‘Men of the Year’ event, Che Kurrien reflects on the changing face of masculinity in Indian society, the need to widen the lens of progressivism and inclusivity in the men’s magazine space, and more...
40 Under 40 2023: Top-tier marketing talent breaking barriers and setting trends
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
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Can generative AI allow younger creatives to be less risk averse?
How do we encourage young creatives to embrace bolder and more experimental storytelling? Generative AI might just be the answer to pushing them beyond their comfort zones, opines Campaign's Shawn Lim.
Accor taps Accenture Song to transform its global content production
Accor has expanded its partnership with Accenture Song globally after more than four years of working together.
Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period
The average global percentage of waste is 61%.
Imposter syndrome was key to my success
Leo Burnett UK's CEO Carly Avener on why coaching, confidence and remembering to breathe can make a crucial difference to your career.
Brandtech Group integrates Acorn-i to form Jellyfish Commerce
Acorn-i will also continue to operate under its existing brand ID.
Dow Jones appoints Mother and Mediahub to global creative and media accounts
TBWA's EG+ have also been appointed to global production duties.
40 Under 40 2023: Dominique Backhouse, Companion Communications
Spotting an underserved niche in the boutique comms agencies, Backhouse’s business and people management skills have helped Companion thrive in the face of adversity.
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