Creativity
South Australian Tourism Commission names Praytell North America PR agency of record
The agency will share stories about the region’s native wildlife, wine and outback experiences.
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
Landor & Fitch rebrands, to be known as Landor
The brand's new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business which was founded on a ferry boat in San Francisco harbour.
Dove partners with virtual influencer to promote body positivity
Lennnie is a ghost-shaped blob with a message for young people.
Is it possible to prioritise AI safety as much as innovation in a for-profit industry?
Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.
Today the GQ universe is more inclusive and less gender-specific: Che Kurrien
In the run-up to the 15th edition of the ‘Men of the Year’ event, Che Kurrien reflects on the changing face of masculinity in Indian society, the need to widen the lens of progressivism and inclusivity in the men’s magazine space, and more...
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Can generative AI allow younger creatives to be less risk averse?
How do we encourage young creatives to embrace bolder and more experimental storytelling? Generative AI might just be the answer to pushing them beyond their comfort zones, opines Campaign's Shawn Lim.
Accor taps Accenture Song to transform its global content production
Accor has expanded its partnership with Accenture Song globally after more than four years of working together.
Check out the smartwatch band that hears heartbreats regardless of skin tones
FCB Health NY’s EQL Band prototype was shortlisted at Cannes in the innovation category and recently received four awards at the London International Awards.
40 Under 40 2023: Dominique Backhouse, Companion Communications
Spotting an underserved niche in the boutique comms agencies, Backhouse’s business and people management skills have helped Companion thrive in the face of adversity.
40 Under 40 2023: Tra My Nguyen, Ogilvy
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
40 Under 40 2023: Tash Menon, Mash
Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.
40 Under 40 2023: Masatoshi Usami, TBWA Hakuhodo
Masatoshi Usami has leveraged his unique creativity to transcend all constraints and challenges, delivering meaningful and impactful campaigns for clients.
Use of AI for creating deepfakes a concern, media must educate people: PM Modi
The Prime Minister cited his own doctored 'Garba' dance video to highlight the issue of deepfakes in the country.
40 Under 40 2023: Daniel Cheng, Metric Design Studio
Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
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Alibaba and Tencent's earnings boosted by growth in generative AI advertising innovations
Chinese tech giants Alibaba and Tencent both report strong growth across the ad sectors, after integrating generative AI in their solutions for advertisers.
A marketer's take on TikTok's exit from Nepal
The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya.
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Kota Murakami joins VaynerMedia as Japan country manager
EXCLUSIVE: Murakami quit EssenceMediacom last week after a six-year stint to lead VaynerMedia's expansion in Japan.
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McCann APAC president Ghassan Harfouche on navigating the business of creativity
In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead.
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Shedding light on India's triumph in lunar darkness this Diwali
INSPIRATION STATION: Design Bridge and Partners celebrates Diwali by crafting a commemorative poster recognising the historic Chandrayaan-3 south pole moon landing.
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