Customer Experience
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
Today the GQ universe is more inclusive and less gender-specific: Che Kurrien
In the run-up to the 15th edition of the ‘Men of the Year’ event, Che Kurrien reflects on the changing face of masculinity in Indian society, the need to widen the lens of progressivism and inclusivity in the men’s magazine space, and more...
Accor taps Accenture Song to transform its global content production
Accor has expanded its partnership with Accenture Song globally after more than four years of working together.
Check out the smartwatch band that hears heartbreats regardless of skin tones
FCB Health NY’s EQL Band prototype was shortlisted at Cannes in the innovation category and recently received four awards at the London International Awards.
40 Under 40 2023: Nhan Mai Ngoc, Unilever
With entrepreneurism in his blood, Nhan Mai Ngoc isn’t afraid of taking the off-beat path. From management consulting to marketing, he’s done it all and left an indelible mark in the process.
40 Under 40 2023: Melissa Chen, UberEats
Melissa Chen has consistently delivered outstanding results with her strategic consumer-first passion, making Taiwan one of Uber’s most prominent markets.
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McCann APAC president Ghassan Harfouche on navigating the business of creativity
In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead.
60% of Hongkongers and Singaporeans distrust claims made by companies regarding ESG activities
TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.
Disney CEO Bob Iger says company has moved from ‘fixing’ to ‘building’
Media conglomerate posts profit hike as it reins in costs to support its streaming evolution.
34% of India now using OTT: Ormax report
The report adds that OTT will grow by 13.5% in 2023
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Friends share joy in Amazon’s Beatles-soundtracked Christmas ad
Gentle in-house spot set to ‘In My Life’ to run in the UK, US and Europe.
Design Bridge and Partners' Nikki Lin on sustainability, powerful design and leading with drive
Six months after the global launch of Design Bridge and Partners, its managing director for China shares their latest award-winning work, her vision for sustainable design, and reflections on being one of the handful of female creative leaders in the country.
Dentsu makes leadership changes, unveils global practice chiefs
Yasuharu Sasaki, Will Swayne and Pete Stein will head up global practices teams for creative, media and CXM under Jean Lin's leadership, while Peter Huijboom steps down as Dentsu's international media CEO to serve in an advisory role.
Spikes Asia 2024 opens for submissions, jury presidents announced
Entries are now officially open for Spikes Asia, with the creative awards also announcing its jury president line-up and the return of Spikes Academy in person for 2024.
Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
Empowering mental health ads that make you think, feel and act differently
A World Mental Health Day regional campaign roundup from brands across Asia, such as Colgate, HPB, Black Dog Institute and Lululemon.
WPP merges VMLY&R and Wunderman Thompson
New agency will be called VML and led by Jon Cook and Mel Edwards.
DBS and Citibank banking services outage angers customers in Singapore
DBS suffers brand damage after repeated online service failures due to data center issue.
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Dentsu launches female-focused practice in Hong Kong to improve gender diversity in ads
Over 63% of senior staff at DentsuHer are women who will represent areas including creative, media, and customer experience marketing.
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Valtech strengthens APMENA leadership bench with ex-Publicis and Accenture senior leaders
Valtech has hired Ralf Zink as the chief operating officer for Asia-Pacific, Middle East, and North Africa (APMENA) and Shannon Dix as the managing director for South East Asia (SEA) & China to leverage the region's digital momentum.
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