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Singles' Day 2023: From KOLs to trust, the changing ...
Rationality eclipses impulse buys, prompting brands to wage a fierce platform war for customer loyalty.
Design Bridge and Partners' Nikki Lin on sustainabil...
Six months after the global launch of Design Bridge and Partners, its managing director for China shares their latest award-winning work, her vision for sustainable design, and reflections on being one of the handful of female creative leaders in the country.
Grey Tokyo's Yukiko Ochiai on celebrating the ...
On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.
Turning clicks to cash: Red's monetisation is ...
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.
Ogilvy's Chris Reitermann addresses China's ...
In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.
Tecno's global CMO on how to build a global brand ...
From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand.
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