Advertising Marketing Media Analysis
Matthew Keegan
May 24, 2023

Beyond ChatGPT: What's next for AI and the marketing industry?

Generative AI technologies like ChatGPT, Midjourney, and Dall-E have already impacted the marketing industry. But beyond these well-known tools, we explore other ways agencies and marketers use AI and how it might change the industry in the long term.

AI interns Aiko and Aiden are employed by tech marketing agency Codeword, within WE Communications

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Friends share joy in Amazon’s Beatles-soundtracked Christmas ad

1 Friends share joy in Amazon’s Beatles-soundtracked Christmas ad

Senior GroupM agency leaders in APAC depart

2 Senior GroupM agency leaders in APAC depart

Indian fashion brand depicts 'bold' women in same-sex relationship

3 Indian fashion brand depicts 'bold' women in same-sex relationship

Group M to shift agencies to country-level profit and loss model from 2024

4 Group M to shift agencies to country-level profit and loss model from 2024

40 Under 40 2023: Top-tier marketing talent breaking barriers and setting trends

5 40 Under 40 2023: Top-tier marketing talent breaking barriers and setting trends

Agency of the Year 2023 shortlist announced

6 Agency of the Year 2023 shortlist announced

How brands are responding to the Israel-Gaza war

7 How brands are responding to the Israel-Gaza war

Unilever's Samir Singh on joy, purpose and approach to legacy branding

8 Unilever's Samir Singh on joy, purpose and approach to legacy branding

Dentsu consolidates mainland China, Hong Kong, Taiwan and Korea operations under Greater North cluster

9 Dentsu consolidates mainland China, Hong Kong, Taiwan and Korea operations under Greater North cluster

Coca-Cola, Danone, and Nestlé in greenwashing row

10 Coca-Cola, Danone, and Nestlé in greenwashing row

Related Articles

In a first, China allows public to use generative AI chatbots
Sep 1, 2023
Staff Reporters

In a first, China allows public to use generative ...

Dear creative partner, it's over: I'm leaving you for AI
May 25, 2023
Gémina Flores

Dear creative partner, it's over: I'm leaving you ...

ChatGPT makers OpenAI promise to pay legal fees for clients sued over copyright
Nov 8, 2023
Matthew Keegan

ChatGPT makers OpenAI promise to pay legal fees for ...

ChatGPT is already impacting our client work—here’s how
Feb 1, 2023
Manolis Perrakis

ChatGPT is already impacting our client work—here’s how

Just Published

Campaign Agency of the Year Global Awards 2023: entries now open
2 hours ago
Staff

Campaign Agency of the Year Global Awards 2023: ...

Attracting entries from across four continents, these awards provide a global arena, where agencies compete directly with each other, regardless of size.

South Australian Tourism Commission names Praytell North America PR agency of record
11 hours ago
Diana Bradley

South Australian Tourism Commission names Praytell ...

The agency will share stories about the region’s native wildlife, wine and outback experiences.

Does comms need a 'Men in PR' group? Industry debates
11 hours ago
Evie Barrett

Does comms need a 'Men in PR' group? Industry debates

The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.

Consumers prefer AI content from influencers, research suggests
19 hours ago
Evie Barrett

Consumers prefer AI content from influencers, ...

More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.