Matthew Keegan
Jan 4, 2023

Life after likes: will more brands follow Lush in going anti-social?

Recently, brands like Lush, Balenciaga and Bottega Veneta have all walked away from social media. Is the anti-social trend here to stay? Are more brands likely to follow? And can they really survive without it?

Lush video promoting digital detox

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Campaign Agency of the Year Global Awards 2023: ...

Attracting entries from across four continents, these awards provide a global arena, where agencies compete directly with each other, regardless of size.

11 hours ago

South Australian Tourism Commission names Praytell ...

The agency will share stories about the region’s native wildlife, wine and outback experiences.

11 hours ago

Does comms need a 'Men in PR' group? Industry debates

The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.

19 hours ago

Consumers prefer AI content from influencers, ...

More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.