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'This could be a genuine game changer': What the Meta and Amazon collaboration means for marketers
With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.
How generative AI is empowering marketers
Reshaping the future of the industry and boosting human potential.
Meta promotes Nick Baughan to global head of agencies
Baughan has been at Meta since 2019.
Meta partners with Amazon to let shoppers buy directly from Facebook and Instagram ads
Upon linking their Meta accounts with Amazon, users will be able to shop selected ads directly from the platforms and check-out using their Amazon accounts without having to change apps.
The straight skinny on Reels: How hyped should advertisers get?
Meta's Reels are in focus right now. Investors are wondering how they're performing for advertisers and just about everyone's watching to see if they curtail TikTok's status as the go-to platform for younger users. But the ‘reel’ magic might be in Meta's new measurement tools…
Meta says ad spend has ‘softened’ amid Israel-Hamas war
Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.
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