marketing
The CMO's MO: Maruti Suzuki's Shashank Srivastava on driving customer ethos for the automaker
Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, headlines this edition by delving into being a completely 'customer-obsessed' CMO and giving a peek into his lesser-known fascination for the origins of the universe and human evolution.
How omnichannel and identity are reshaping the marketer’s playbook
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
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The dark side of AI: When 'seeing' is not 'believing'
SOUNDING BOARD: Experts weigh in on the risks associated with the rise of AI tech such as deepfake after the deepfake viral video of actor Rashmika Mandanna and centre's response to it
E-commerce vs offline festive clash: Is the consumer the winner?
We explore who will be the winner in the online vs brick-and-mortar marketing blitzkrieg this festive season while trying to understand the factors behind 'predatory pricing' and 'deep discounts'.
The CMO's MO: TTK Prestige's Anil Gurnani on striving to go beyond 'mere functionality'
Anil Gurnani, chief sales and marketing officer, TTK Prestige, spills the beans on his wanderlust and constantly seeking fresh ideas to following a 'data-driven AI approach' for enhanced decision-making
2024 game plan: Balancing budgets and careful forays into artificial intelligence
As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.
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