Matthew Keegan
May 24, 2022

Should all brands rush to enter the metaverse?

As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.

HSBC's acquired land in The Sandbox.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

3 hours ago

Campaign Agency of the Year Global Awards 2023: ...

Attracting entries from across four continents, these awards provide a global arena, where agencies compete directly with each other, regardless of size.

11 hours ago

South Australian Tourism Commission names Praytell ...

The agency will share stories about the region’s native wildlife, wine and outback experiences.

11 hours ago

Does comms need a 'Men in PR' group? Industry debates

The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.

19 hours ago

Consumers prefer AI content from influencers, ...

More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.