Branding
Why Lush is encouraging users to rebel against Big Tech this Black Friday
To raise money to challenge the power and abuses of Big Tech, cosmetics giant Lush is joining forces with the decentralised movement People vs Big Tech this Black Friday.
Global agency groups Q3 2023 report card: Performance ‘not up to standard’ for some
Organic growth slows for some of the 'big six' holding companies.
Imposter syndrome was key to my success
Leo Burnett UK's CEO Carly Avener on why coaching, confidence and remembering to breathe can make a crucial difference to your career.
Brandtech Group integrates Acorn-i to form Jellyfish Commerce
Acorn-i will also continue to operate under its existing brand ID.
Moves and win roundup: Week of November 20, 2023
All the latest moves and wins from IPG Mediabrands, Trip.com, Seek, Sling & Stone, Social Aviator and more.
Agency of the Year 2023 shortlist: Japan / Korea
See the shortlist for the Japan and Korea categories in the 2023 Campaign Asia-Pacific Agency of the Year awards.
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Rexona partners with K-pop group G(I-dle) for a not so fresh deodorant campaign
Ad nut is convinced now is the time to burst the K-pop endorsement bubble.
Agency of the Year 2023 shortlist announced
See the full shortlist for all categories for the 2023 Campaign Asia-Pacific Agency of the Year awards here.
Gen Z’s virtual world is very real
Virtual concerts, virtual variety shows and live-streaming of virtual performances: It's all about living in the digital reality for China's Gen Z, opines Echo He of WPP's Mindshare.
Obsessed: Tapping into the power of superfandom in APAC
Three in five Gen Z identify as a superfan in some way. From tears to cheers, screaming Switfies to fan misbehaviour, emotions and entertainment are goldmines for brands. Canvas8’s Elly Lau reveals Asian trends and behavioural insights.
The Hermès game: Carefully-guarded craftsmanship or scarcity-driven marketing gimmick?
SOUNDING BOARD: With a market valuation of over US$218 billion in 2023, Hermès has managed to rise above the tidal wave of uncertainty sweeping across luxury brands. So, what's their secret to success? Industry experts weigh in.
60% of Hongkongers and Singaporeans distrust claims made by companies regarding ESG activities
TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.
Unilever's Samir Singh on joy, purpose and approach to legacy branding
Available in over 100 countries, Lux has had a remarkable turnaround in revenue and revived its brand power. Celebrating the centenary on a high, global CMO of personal care, Samir Singh spills the recipe for success and breathing new life into time-honoured brands.
Uber promotes a 'multi-car' delusion in Australia
Because Earth needs more carbon emissions, right?
Campaign CMO Outlook 2023: AI supercharges adland
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
Design Bridge and Partners' Nikki Lin on sustainability, powerful design and leading with drive
Six months after the global launch of Design Bridge and Partners, its managing director for China shares their latest award-winning work, her vision for sustainable design, and reflections on being one of the handful of female creative leaders in the country.
Maotai halts its collaborations: A lesson in retaining a luxury brand identity
Whilst brand collaborations can be a rewarding practice for generating digital sensation, as Chinese liquor giant Maotai has found out, they don't come without precautions and the possibility of short-lived consumer enthusiasm.
How Chinese influencer Li Jiaqi’s outburst turned the poster child of C-beauty into a laughing stock
Dubbed China's 'Lipstick King', Li Jiaqi (Austin Li) has been no stranger to controversy. After issuing a tearful apology for mocking his fans who could not afford his products on Chinese live-streaming platforms in September, and #EyebrowPencilGate since, have his actions changed the perception of C-beauty forever?
New Unilever CEO downplays purpose and hikes adspend
Hein Schumacher says purpose is not relevant to every Unilever brand.
The CMO's MO: Loretta Lee on putting the fizz back in Asahi's sales
Innovation, growth and the premiumisation of beer—these are just some of the hot topics on Asahi's marketing director for Asia, Loretta Lee's mind.
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