the trade desk
How omnichannel and identity are reshaping the marketer’s playbook
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
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45% consumers regard 'brand trust' as key factor in Diwali shopping decisions: The Trade Desk
70% of respondents say they are ready to spend more during Diwali shopping this year
Why a data and identity strategy is a vital step to marketing in a cookieless world
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
Women to Watch Greater China 2023: Ashley Wu, The Trade Desk
As The Trade Desk’s head of business development in China, Wu has been instrumental in driving its growth by formulating the company’s domestic business development strategy to focus on brand advertising.
Women to Watch 2022: Joanna Georges, The Trade Desk
Georges is deeply passionate about elevating women in the adtech industry while spearheading new innovative products.
Prove your worth: Justifying marketing ad spend in an economic downturn
In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
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