advertising agencies
Will advertising agencies survive?
As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agencies need to make more effort to progress on DEI
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
Agency Report Card 2022: M&C Saatchi
In a year spent dodging bullets, first from the buyout bid and then the Audi plagiarism scandal, M&C Saatchi held its own in APAC.
Agency Report Card 2022: Initiative
As it expanded its relationship with Amazon, Initiative invested in developing new technology out of APAC.
Agency Report Card 2022: Havas Media
We saw improvement in business, DEI and sustainability for Havas Media this year, but its work still rarely stands out from the pack.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins