Maisie McCabe
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Accenture Song restructures to 'deliver at the ...
Annette King will become the consulting giant's marketing practice lead.
Campaign CMO Outlook 2023: AI supercharges adland
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
Angela Tangas: 'I didn't come here to run an ...
Dentsu’s UK and Ireland chief executive is building on the group’s Japanese heritage.
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Campaign CMO Outlook 2023: In-housing permeates brands
In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.
Will advertising agencies survive?
As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
Brands will benefit if X and Netflix turn their ad ...
Elon Musk and the streaming giant underestimated the complexity of ad sales, but their platforms could yet be valuable options.
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