Climate Action Partnerships
Coca-Cola, Danone, and Nestlé in greenwashing row
Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
Yannick Bolloré: Why Havas was happy to pitch for Shell and the rise of ‘super-creativity’
CEO tells Campaign he is optimistic, after reporting 4.5% growth in Q3, ahead of some key rivals.
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Why brands should stop working with PR agencies that consult for fossil fuel
Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
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Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'
The annual report dropped yesterday, accompanied by an out-of-home campaign aimed at holding company employees.
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Agencies unite to take action on climate
Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.
Why oil and gas companies are tapping influencers to clean up their image
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
Most UK comms clients not walking the walk on climate change - report
Two-thirds of clients are jumping on the bandwagon of talking about climate change without doing anything about it, says a report by the UK's PRCA’s Climate Communication Group.
'Final warning': turning adland's climate pledges into action
Campaign delves into what action the advertising industry is taking to avert environmental disaster.
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