Lisa Lacy

Nov 17, 2023

Bud Light’s US CMO is out

Kyle Norrington, who takes over marketing duties from outgoing Benoit Garbe, will attempt to win back consumers as the brand leans into live sports.

Oct 29, 2023

Amazon’s ad revenue jumped 25% in Q3 to surpass $12 ...

Plus, sponsored products, an ad-free Prime Video tier, a generative AI tool and more highlights from the quarterly earnings report.

Oct 25, 2023

MRM names Ed Kim as global chief commerce officer

EXCLUSIVE: The role includes infusing what the digital agency calls “commerce thinking” across the organisation.

Oct 13, 2023

Can historically biased AI eventually help correct ...

Some agencies are starting to experiment with AI in DE&I—but the road ahead is filled with challenges.

Oct 12, 2023

Is the rise of the influencer over or just ...

Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.

Aug 15, 2023

Inside the risky, expensive and slow process of ...

From CPG to tech companies, change is inevitable—but delicate.