Kyle Norrington, who takes over marketing duties from outgoing Benoit Garbe, will attempt to win back consumers as the brand leans into live sports.
Plus, sponsored products, an ad-free Prime Video tier, a generative AI tool and more highlights from the quarterly earnings report.
EXCLUSIVE: The role includes infusing what the digital agency calls “commerce thinking” across the organisation.
Some agencies are starting to experiment with AI in DE&I—but the road ahead is filled with challenges.
Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.
From CPG to tech companies, change is inevitable—but delicate.
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