cmo
Nike appoints new CMO as ‘DJ’ van Hameren retires
Nicole Hubbard Graham returns after setting up agency.
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Only 22% of CMOs say their jobs are understood by other C-suite executives
TOP OF THE CHARTS: According to a new survey by McKinsey, the gap between CEOs and CMOs is widening. CEOs claim to know what marketing chiefs do, but not every CMO agrees.
Microsoft’s longtime CMO Chris Capossela to depart
CEO Satya Nadella said ‘this is the right time’ for a new CMO to shepherd the company through its AI evolution.
Asia-Pacific Power List 2023: Siew Ting Foo, HP
Combining the longer-term capabilities of purposeful brand building with growth-hacking performance-driving marketing capabilities, Foo has driven progressive business and brand growth for HP.
Asia-Pacific Power List 2023: Yves Briantais, Colgate-Palmolive
Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.
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GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.
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