Campaign Asia

Thursday, 23 November, 2023

South Australian Tourism Commission names Praytell North America PR agency of record

Diana Bradley

The agency will share stories about the region’s native wildlife, wine and outback experiences.

Consumers prefer AI content from influencers, research suggests

Evie Barrett

More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.

Does comms need a 'Men in PR' group? Industry debates

Evie Barrett

The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.

ASA bans Toyota ad for encouraging environmentally damaging driving

Ben Bold

Ad was created by The & Partnership, whose London offices were targeted by environmental demonstrators yesterday.

Landor & Fitch rebrands, to be known as Landor

Campaign India Team

The brand's new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business which was founded on a ferry boat in San Francisco harbour.

Editor's Picks

Is it possible to prioritise AI safety as much as innovation in a for-profit industry?

Jessica Heygate, Brandon Doerrer, Alison Weissbrot

Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.

'Fuzzy Feelings' is Apple's delicate touch to festive advertising

Nikita Mishra

Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad.

Why Lush is encouraging users to rebel against Big Tech this Black Friday

Matthew Keegan

To raise money to challenge the power and abuses of Big Tech, cosmetics giant Lush is joining forces with the decentralised movement People vs Big Tech this Black Friday.

Events

Decoding Xiaohongshu: The Winning Strategies to Capitalise on China's Rapidly Growing SuperApp

Nov 23, 2023

Fairmont Singapore

South Asia Agency of the Year Awards 2023

Nov 28, 2023

ITC Maratha, Mumbai

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