Campaign Asia

Monday, 20 November, 2023

The CMO's MO: Maruti Suzuki's Shashank Srivastava on driving customer ethos for the automaker

Anupama Sajeet

Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, headlines this edition by delving into being a completely 'customer-obsessed' CMO and giving a peek into his lesser-known fascination for the origins of the universe and human evolution.

'This could be a genuine game changer': What the Meta and Amazon collaboration means for marketers

Joseph Arthur

With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.

Use of AI for creating deepfakes a concern, media must educate people: PM Modi

Campaign India Team

The Prime Minister cited his own doctored 'Garba' dance video to highlight the issue of deepfakes in the country.

Monkey Shoulder shows thirst for creative agency with global review

Charlotte Rawlings

Creativebrief is handling the process.

Editor's Picks

Alibaba and Tencent's earnings boosted by growth in generative AI advertising innovations

Staff Reporters

Chinese tech giants Alibaba and Tencent both report strong growth across the ad sectors, after integrating generative AI in their solutions for advertisers.

IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts

Staff Reporters

IBM has paused advertising on the social platform by Elon Musk after its ads, and those of several other major brands, appeared next to pro-Nazi content.

Creative Minds: Graham Drew on dreams, Cannes Lions and 'The Best Job in the World'

Staff Reporters

In a candid conversation, Grey's award-winning creative talks about his unconventional path to advertising, unforgettable work adventures, aspirations and motivations.

Events

40 Under 40 2023

Nov 21, 2023

Decoding Xiaohongshu: The Winning Strategies to Capitalise on China's Rapidly Growing SuperApp

Nov 23, 2023

Fairmont Singapore

For information about this email newsletter, please contact:
Robert Sawatzky [email protected]

For information about sponsoring this email newsletter, please contact:
Richard Fahy [email protected]

You are currently subscribed to the Campaign Asia Bulletin as: *|EMAIL|*

Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.

To unsubscribe: Click Here