Campaign Asia

Friday, 17 November, 2023

Alibaba and Tencent's earnings boosted by growth in generative AI advertising innovations

Staff Reporters

Chinese tech giants Alibaba and Tencent both report strong growth across the ad sectors, after integrating generative AI in their solutions for advertisers.

IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts

Staff Reporters

IBM has paused advertising on the social platform by Elon Musk after its ads, and those of several other major brands, appeared next to pro-Nazi content.

Creative Minds: Graham Drew on dreams, Cannes Lions and 'The Best Job in the World'

Staff Reporters

In a candid conversation, Grey's award-winning creative talks about his unconventional path to advertising, unforgettable work adventures, aspirations and motivations.

Empowerment through awareness: Lessons from two campaigns

Ad Nut

How do you like your fill of 'purpose'? Served graphic or packed with entertainment? Either way, Ad Nut has you covered.

IPG Mediabrands appoints Paul Waller as CIO for Magna in APAC

As the brand's inaugural chief investment officer, Waller will spearhead investment excellence and performance across the IPG Mediabrands group of agencies. He will report directly to Leigh Terry, CEO of IPG Mediabrands for APAC.

promoted

How generative AI is empowering marketers

Staff Writer

Reshaping the future of the industry and boosting human potential.

Editor's Picks

Bud Light’s US CMO is out

Lisa Lacy

Kyle Norrington, who takes over marketing duties from outgoing Benoit Garbe, will attempt to win back consumers as the brand leans into live sports.

premium

Publicis promotes Loris Nold to global CFO as Demet Ikiler takes over as EMEA CEO

Gideon Spanier

UK will report financial numbers directly to CEO Arthur Sadoun.

71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study

Staff Reporters

TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.

Events

40 Under 40 2023

Nov 21, 2023

Decoding Xiaohongshu: The Winning Strategies to Capitalise on China's Rapidly Growing SuperApp

Nov 23, 2023

Fairmont Singapore

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