Campaign Asia

Wednesday, 15 November, 2023

Dentsu Q3 results: Organic revenue declines by 6%

Matthew Keegan

The network continues to see organic revenues decline amid tech and finance ad slowdown.

DDB Worldwide CCO Ari Weiss exits to set up independent shop

Gurjit Degun

He has worked at DDB since 2016.

Accenture Song restructures to 'deliver at the speed of opportunity'

Maisie McCabe

Annette King will become the consulting giant's marketing practice lead.

The straight skinny on Reels: How hyped should advertisers get?

Bryan Karas

Meta's Reels are in focus right now. Investors are wondering how they're performing for advertisers and just about everyone's watching to see if they curtail TikTok's status as the go-to platform for younger users. But the ‘reel’ magic might be in Meta's new measurement tools…

Ogilvy names global and EMEA president for integrated comms

Siobhan Holt

Ogilvy PR has promoted Matt Buchanan to the new global and EMEA president role for integrated communications.

Peta tells people to ‘kill the tradition’ this Christmas in dark animated film

Charlotte Rawlings

The campaign was created by House 337.

Editor's Picks

McCann APAC president Ghassan Harfouche on navigating the business of creativity

Shawn Lim

In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead.

Can AI be the burnout cure we've been waiting for?

Alex Dalman

The prospects for long-term outcomes—like mitigation of burnout—aren’t straightforward. But if AI can help cope with the stress and fatigue of taking over boring, repetitive, and energy-draining tasks it's a big win, writes VCCP's managing partner.

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red

Lucy Shelley

China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?

Events

40 Under 40 2023

Nov 21, 2023

Decoding Xiaohongshu: The Winning Strategies to Capitalise on China's Rapidly Growing SuperApp

Nov 23, 2023

Fairmont Singapore

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