Campaign Asia

Tuesday, 14 November, 2023

Will VML merger lead to other creative agency consolidations?

Ben Bold

Campaign's question of the week elicits some good answers and a poem.

Examining ‘shadow work,’ TikTok’s controversial therapy trend

Lecia Bushak

'Shadow work' involves identifying subconscious patterns, wounds and trauma in order to improve mental health. However, the trend has turned into a controversial practice on the platform.

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red

Lucy Shelley

China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?

McDonald’s brings back ‘Raise your arches’ for 2023 Christmas spot

Charlotte Rawlings

The ad was created by Leo Burnett UK.

Women to Watch 2023: Justine Leong, WhiteGrey

Staff Reporters

A visionary leader and champion for working mothers, Justine Leong has propelled WhiteGrey to achieve its most successful financial year.

Editor's Picks

The Hermès game: Carefully-guarded craftsmanship or scarcity-driven marketing gimmick?

Nikita Mishra , Rahat Kapur

SOUNDING BOARD: With a market valuation of over US$218 billion in 2023, Hermès has managed to rise above the tidal wave of uncertainty sweeping across luxury brands. So, what's their secret to success? Industry experts weigh in.

As actors strike ends, media analysts expect slow trickle of new content and higher subscription costs

Jessica Heygate

As TV and streaming companies adapt to new terms and deal with the fallout of months-long strikes, the consumer experience of streaming could change.

Obsessed: Tapping into the power of superfandom in APAC

Elly Lau

Three in five Gen Z identify as a superfan in some way. From tears to cheers, screaming Switfies to fan misbehaviour, emotions and entertainment are goldmines for brands. Canvas8’s Elly Lau reveals Asian trends and behavioural insights.

Events

40 Under 40 2023

Nov 21, 2023

Decoding Xiaohongshu: The Winning Strategies to Capitalise on China's Rapidly Growing SuperApp

Nov 23, 2023

Fairmont Singapore

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